Lawrence Wallack, PhD

Dean

College of Urban and Public Affairs

Portland State University

Tue Plenary A LADDER OF OPPORTUNITY IN DIRE NEED OF REPAIR-REFRAMING SOCIAL POLICY

Lawrence Wallack is Dean, College of Urban and Public Affairs Portland State University.  From 1999 – 2004 he was Professor and Director, School of Community Health, Portland State University.  He is also Emeritus Professor of Public Health, University of California, Berkeley.

Dr. Wallack is one of the primary architects of media advocacy -- an innovative approach to working with mass media to advance social and public health issues.  He has published extensively and lectures frequently on the news media and public health policy issues.  He is the principal author of News for a Change:  An Advocate’s Guide to Working with the Media, (Sage, 1999) and  Media Advocacy and Public Health:  Power for Prevention (Sage, 1993).  He is also co-editor of Mass Media and Public Health: Complexities and Conflicts (Sage, 1990).

Dr. Wallack has been honored with several awards.  He was one of the original recipients of the Innovators Award (2000-05) from the Robert Wood Johnson Foundation.  This award recognized lifetime achievement and innovation in the area of prevention.  Other awards include:

•           Distinguished Wellness Lecturer, University of California, Berkeley (1997)

•           Alfred W. Childs Distinguished Award for Faculty Service, School of Public Health, University of California,

Berkeley (1996-97) 

•           University of California Health Net Wellness Award Lecturer (1994)

Dr. Wallack has appeared on Nightline, Good Morning America, the CBS Evening News, the Today Show, CNN, Oprah, and numerous local news and public affairs programs. He has provided consultation to a wide range of local, state, national, and international organizations on issues related to public health, social change, and mass media.  His research has received substantial funding from major philanthropic foundations, state, and federal agencies.