L3,M3

THE SCIENCE OF THE POSITIVE:  THE SOCIAL NORMS APPROACH TO COMMUNITY HEALTH, PART 1 AND 2

Presenters: Jeff Linkenbach

Abstract Category: Prevention   

Instruction Level: All

Presentation: Click Here

Description:      

This workshop will detail the theory, research and application of Dr. Linkenbach's model of The Science of the Positive(tm).  Dramatic changes in community behavior are being measured across North America by implementing 7 Core Principles for changing community norms.

Abstract: 

This workshop will detail the theory, research and application of Dr. Linkenbach's model of The Science of the Positive(tm).  Through consistent application of 7 core principles of the model, communities across North America are measuring changes in social norms of high risk behaviors.  Whether you are new to the social norms approach or a published "expert," you and your program will benefit from this interactive session. 

Key topics include:

beyond public health terrorism--why fear appeals backfire;

background and overview of The Science of the Positive;

overview of the social norms approach to prevention-- theory, application, evaluation; and,

the Seven-Step Montana Model of Social Norms Marketing-- the blue print for success.